Wednesday, August 31, 2011

Levi Strauss & Co.


When you think of iconic San Francisco based brands, the first thing that comes to mind is Levi's Strauss. Levi made his denim jeans popular during the California Gold Rush era and they have since been worn by cowboys, lumberjacks & railroad workers, as well as a wide range of youth subcultures, including greasers, mods, rockers, hippies & hipsters. I had the pleasure of attending an event held at the new Levi's boutique located on the bottom floor of the Levi Strauss & Co. Global Headquarters in San Francisco. We were given a behind the scenes look at how their vintage archives inspire collections for the current seasons and we were thrilled to be sent home with a new key piece for fall. I scored a 70's inspired pair of flair denim jeans that I know will be on heavy rotation in my wardrobe. After the event we headed over to the always delicious Don Pistos in North Beach for dinner, drinks, plenty of laughs and a little celebrity chef sighting, Tyler Florence. Big thanks to everyone at Levi Strauss & Co. for a fabulous evening that reminded me why I love this city so much!! Don't hesitate to check out the new boutique located at 1155 Battery Street, SF

Wearing : H&M hat & Jeans, Zara blouse, Pour La Victoire shoes & vintage cuff.
hear no eveil, see no evil, speak no evil